• Research,  Social Computing

    Challenging big social media, falling to partisanship: The Koo Conundrum

    We examined the use of social media by politicians on Koo to understand the spread of political preference and engagement for the social media channel that has sought to challenge Twitter online. We find that the broad trend is not partisan, but almost entirely dominated by a single political party, the BJP. Moreover, we find that there is a clear pattern of repeat use, where politicians are not switching away from other platforms, but rather using Koo in addition to, and more importantly, as a secondary option to their existing accounts on Twitter. Both of these have consequences for the longer-term adoption of Koo, and the content experience of new…

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